Why — The purpose of app critique
- Help you prioritize what you actually focus on
- What’s noise
Prove to the interviewer on how you critically think by touching on your product thinking and visual/interaction skills — Critical thinking skills
How — Structure
Identify strong/weak parts of the app for
- Functionality
- What problem is the app trying to solve
- How is it trying to solve these problems
2. Visual design
3. Interaction design
4. Overall user experience
Steps
- Overview the app (What the app is, What problem it is solving, how it is solving the problem)
- Main Users (Pick a userflow to go through the app)
- Who are these target users, demographics, problems, needs, goals, behaviors
- Pick a specific user flow with a specific task and mind to navigate the app
3. Visual/UI
- Pattern of components
- Inconsistencies
- Usage of colors
- Typography
- Iconography
- Affordances
4. Hierarchy
- Layout
- Information architecture
- Grouping and order
5. Opportunities
- Short-term / Long-term
- Product and business strategies for implement
- Trade off for these implements
Tips
- Drive the conversation (Don’t wait for interviewers to ask you questions)
- Take a breath
- Practice!
